While Charles Gatewood is primarily known as a photographer, his contributions as an anthropologist/sociologist and cultural engineer shouldn’t be overlooked. For every iconic image he captured on 35mm film (and printed, fetishistically, in silver gelatin) there was a story behind it, and with his FLASH VIDEO boutique label of films he was able to chronicle the behind the scenes experience as well as create an unprecedented time capsule of the subcultures he documented in print.
I asked him once how many copies he’d produce of his Flash titles; “Hey! I used to run 50 VHS and more if necessary. WEIRD THAILAND was my best-seller and the PAINLESS STEEL series sold a few hundred of each title” – which is mind-blowing; particularly the, “more if necessary” as it could mean that certain titles sold fifty or less units/had less than fifty sets of eyes on them in their prime, much less thirty years after their release. The amount of passion it took to have created these films for such a niche audience is commendable.
The last message I got from Charles, in December of 2015, sums it up nicely: “Some people laughed at my strange documentaries. Who’s laughing now?”