Ari: I always like to kick these off with an introduction, so tell us a little about you, Mama.
Vidra: My introduction to the industry was 1978. I met a gentleman by the name of Linus Herrell and he owned a store in Cleveland called Body Language and that store, how do you explain it? It’s like one of the first alternative bookstores. We didn’t sell any porn, nothing like that, but it had a rubber room and a leather room, where there were all different types of books and little novelties and stuff like that. Also, he had a piercing room. He had magazines like PFIQ, the whole nine yards and I was like, “OK, this is fascinating.” I met him when he was a bartender at one of the little leather bars in Cleveland, in fact the oldest one in Ohio. He had a huge bull’s tether in his septum, and I was just staring at him, because number one it was very attractive and number two I was like, “hmm, how did you do that? How did he get something that thick into his septum?” I asked him a couple of questions. He explained it to me, explained the process of stretching and piercing. When I asked him where do you get something like that done he said he’d gotten work done at the Gauntlet in L.A. by a gentlemen called Jim Ward. That was my first introduction to Gauntlet, and even that was through Linus. He told me about PFIQ and the new shop he’d be opening, etc etc, and then in his psychotic manner he said, “So what are you doing tonight? I get off in two hours.” I said, “eh, probably just going home” and he said, “Well let’s go home and fuck”, and I’m like, “okay.” Now realize back then I was working for a Catholic Church. I was the rectory cook, as well as directing theatre for the deaf and blind and just about any other handicap you can imagine and normal people all on the same stage. It was a lot of work, it was a lot of fun, and I loved doing it. That’s what I did for a living back then. Cooking for a church rectory for the priests and the nuns who ran the Hunger Center in a pretty impoverished area of Cleveland, but it was also the deaf and the blind center for the Diocese of Cleveland. I had worked with almost all types of disabilities really from the time I was 13. Continue reading “BSTA: David Vidra”
Late 1970s- Jim Ward performs a vertical nipple piercing on Rochester’s Rufus Dreyer. Rufus appears occasionally in photos in my archives- his appearance distinct with a full body of dense tattooing, a grey Van Dyke beard and flipped up septum tusk- but I’ve not been able to find out anything about him other than his name.
Jim can be seen using a thimble to push assist in pushing the needle though the tissue; the needles available at the time weren’t as sharp as our modern options and every little bit helped.
(Thanks to Jim for helping me identify Rufus)
“40 years ago today Gauntlet came into existence. It’s sometimes hard to believe all that has transpired in the world of body mod in that time.”- Jim Ward, 11.17.2015
Happy anniversary to Jim Ward and The Gauntlet!
“When I opened Gauntlet in 1975, virtually no one but hardcore fetishists and sadomasochism (S/M) enthusiasts were piercing themselves below the neck. People in the mundane world failed to realize that a little piece of metal strategically inserted in certain locations of the body can significantly amplify erotic sensations in those areas and make sex even more enjoyable. It seemed so clear to me that this was something that could benefit anyone. Why should piercing be limited to a select few? With that in mind, it became my mission to let the world at large in on this amazing secret and to let it know I had the ability to make it a reality.”
Jim has been an amazing resource for piercing fans for the last four decades; The Gauntlet, PFIQ, his APP classes- read the uncensored history of the roots of the modern body piercing revival in his memoir Running the Gauntlet available here: http://www.runningthegauntlet-book.com/
Model: Jim A.
Piercer: Jim Ward.
Piercing: Guiche, Scrotum.
Year: February 1979.
A few weeks ago I went off on a (good natured) rant about the recent trend in the piercing community to have custom gold threaded jewelry made, often at considerable expense, in designs as varied as slices of pizza, Harry Potter iconography and Jersey shore tattoo classics like infinity symbols, feathers and Playboy bunnies.
Since there’s really nothing new under the sun, I instantly thought of early piercing personality Jim A. (who’s been featured on SD several times) and his amazing guiche weight that was made to resemble Gauntlet’s iconic logo. In the early days of western piercing the guiche weight was a fairly popular item, but as far as originality and style goes- no one really beat Jim.
Edit: Jim Ward shared this: “Thank you for the kind words. Jim Anderson was a great guy who died too early probably from AIDS. I personally sculpted that fist weight. It was cast in silver, not gold.”
Jim may be inclined to recast these weights if there’s an interest- and there should be!